A Legacy of Style and Innovation

Founded in the early 1970s in the Swiss Jura, cerjo began as a small passion project among eyewear enthusiasts. The mission was simple: to make stylish, high-quality sunglasses affordable and accessible to everyone. And they delivered. Over the years, the once-small Swiss brand has quickly earned its place in the local market. From sunglasses to reading glasses, cerjo has evolved. In the 90s, it made waves by introducing Switzerland's first self-service reading glasses - putting clear vision within everyone's reach. More recently, the brand has launched innovative products such as Blue Blocker glasses for screen protection, Floating glasses for water sports enthusiasts and an eco-friendly Green Collection made from recyclable materials. The cerjo story is all about staying ahead through constant innovation and flexibility. Today, cerjo offers an impressive range of eyewear for all ages and lifestyles. With hundreds of styles for women, men, children and sports enthusiasts, the brand has become a trusted name in Switzerland - synonymous with style, protection and comfort. Staying true to its roots, cerjo keeps bringing you stylish, high-quality eyewear - always at a fair price. cerjo® is a brand of cerjo Switzerland SA, which also successfully distributes other leading names throughout Switzerland, including BaByliss®, BaByliss Pro®, Cuisinart®, Terraillon® and Sensica®.

With features like polarized lenses, 100% UV protection, scratch resistance, and anti-reflective coatings, our eyewear is crafted to enhance vision and everyday performance. Cerjo is trusted worldwide, bringing Swiss expertise to customers who seek premium eyewear for sports, fashion, and daily use. Our dedication to innovation, sustainability, and craftsmanship sets us apart, making Cerjo a globally recognized name in eyewear. Experience Swiss quality, designed for you.

Our everyday values 

At cerjo, our philosophy is based on five essentials: Protection, Style, Accessibility, Innovation and Versatility. What does that mean in practice? It means high-performance lenses that protect your eyes in every situation, stylish designs that let you express yourself, top-quality frames at wallet-friendly prices, a constant drive for innovation, and eyewear for every part of your day. Protection is always our top priority: all Cerjo frames block 100% of UV rays and many models come with advanced features such as blue light filters, shatter-resistant lenses and anti-reflective coatings to keep your eyes safe and comfortable. Style is in our DNA. Each model is carefully designed by our CEO to reflect the latest trends and real customer needs. Accessibility has always been part of our identity - providing great glasses at honest prices so everyone can find their perfect pair. Innovation keeps us moving forward, from launching themed collections every year to using eco-conscious materials and creating frames that are lighter, stronger and more durable than ever. We love thinking outside the box, redefining the norm, and delighting you with fresh ideas.